IN 2019 I HAD THE OPPORTUNITY TO APPLY FOR A DREAM position AT AN American e-commerce company that manufactures and sells razors marketed directly toward women.
In efforts to make an unforgettable impression, I ideated a campaign and created a prop to send to the creative director. I WANTED TO CONJOIN THE LIGHT HEARTED NATURE OF THE COMPANY AND PROVIDE CLEAR REPRESENTATION OF THEIR PRODUCT USE. ALTHOUGH THE ROLE DIDN’T WORK OUT - I’M HOPEFUL THE CACTUS IS ALIVE AND WELL. BUT EVEN MORE IMPORTANTLY, I KNOW THE CREATIVE VISION AND EXECUTION MADE A LASTING IMPRESSION.