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Campaign Concept

*this concept is unaffiliated with any brand*

 

 

IN 2019 I HAD THE OPPORTUNITY TO APPLY FOR A DREAM position AT AN American e-commerce company that manufactures and sells razors marketed directly toward women.

In efforts to make an unforgettable impression, I ideated a campaign and created a prop to send to the creative director. I WANTED TO CONJOIN THE LIGHT HEARTED NATURE OF THE COMPANY AND PROVIDE CLEAR REPRESENTATION OF THEIR PRODUCT USE. ALTHOUGH THE ROLE DIDN’T WORK OUT - I’M HOPEFUL THE CACTUS IS ALIVE AND WELL. BUT EVEN MORE IMPORTANTLY, I KNOW THE CREATIVE VISION AND EXECUTION MADE A LASTING IMPRESSION.

 

SCOPE: JOB APPLICATION

ROLE: DESIGNER, cactus spike trimmer, clay replica molder


 

and…

 
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